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At Eric Roy Law Firm, our Mission is to take a genuine interest in our clients, to understand their objectives, and to exceed their expectations. We work hard to provide superior legal services in a timely, effective, and efficient manner. You can expect nothing less than the highest standards of professional integrity when you work with us.


No matter how you were injured, our goal remains the same. We want to provide you with the highest level of service and ensure that you are well taken care of during and following this process.

We are happy to come to you for your initial consultation with our office. We know that transportation can be difficult for some. We schedule a lunch between every client and Mr. Roy. This allows Mr. Roy to better understand his clients and thus better serve his clients. We know that you have enough to worry about and we're here to fight on your behalf and to make sure that your needs are met.

You remain our priority from the moment we begin working on your case until it has been favorably resolved.

Contact our Las Vegas injury attorney today – free consultations to injured clients!



Attorney Eric Roy secures justice on behalf of his clients. The numerous awards and client testimonials that Eric has garnered over the years speak volumes about the results he is able to achieve.

Eric has received significant recognition in Las Vegas. He was recognized as one of the Top 40 Trial Lawyers Under 40 by the National Trial Lawyers, as one of the Top 10 Attorneys Under the Age of 40 by the National Academy of Personal Injury Attorneys, and he was named in Desert Companion Magazine as one of Nevada's Top Lawyers.

With the Eric Roy Law Firm on your side, you can be confident in the outcome of your personal injury case!

Eric Roy Personal Injury Attorney

Working With Attorney Eric Roy

Eric Roy Personal Injury Attorney

Working With Attorney Eric Roy

Respondeat Superior/Vicarious Liability

     Many intentional torts are committed by employees working for a corporation or a company while on the job.  For example, in the typical case, a security guard at a hotel or apartment complex may use excessive force on a customer or tenant resulting in injury.  Less typical are those cases where a clerk at a convenience store, for example, gets in a fight with a customer causing injury to that customer.  Traditionally, such intentional torts were said to be “independent ventures” or even “frolics” on the part of the employee that did not expose the employer to liability under a theory o

Understanding Jurors, Beyond Voire Dire

     During the voire dire process we, as lawyers, need to take extra care to determine what attitudes and opinions each of our potential jurors carry with them.  We know that we cannot change the attitudes of our jurors during the trial process.  Attitudes are formed by prior life experiences.  Once these attitudes are formed they are resilient.  Given this fact, we do our best to excuse any and all jurors who possess attitudes which are inconsistent with the issues and facts of our case.  However, there will be times when we have to keep the lesser of evils on our jury panel given our cau

Understanding Juror Perspective

     As lawyers preparing for trial we naturally form biases.  As plaintiff’s lawyers these biases are usually in favor of our client.  We get to know our clients’ on a personal level and we thus view our client and what our client says in a light which may differ from that of the jurors who view the trial.  In addition to this we, as lawyers, come from different and various backgrounds.  The jurors who sit and view our trials come from an array of different demographic backgrounds.  Some jurors are educated some jurors are not educated.  Some jurors were raised in urban areas others in rur

Liability for Excessive Force Committed by Private Security

     Tales of Police Officers run amok abound as do the civil consequences of such behavior.  State civil and federal courts regularly here matters such as where a Plaintiff seeks to hold the local or state government liable for the brutality of its law enforcement arm.  Liability in these cases is fairly straightforward; that is, the State is bound by both federal constitutional and statutory law, as well as its own laws, to certain proscribed conduct with respect to the use of force, detention, due process and the like. 


Crimes Committed by Employees Against Customers

     What happens when a company employee physically assaults and injures a customer while that customer is on the company’s premises, such as in a store?  The first consideration is for what purpose that customer is on the company’s premises?  Is the customer shopping?  Is he trespassing?  Obviously, the business in question has a higher duty to protect those it invites onto their premises to make money.  But what if, in service to his master, an employee believes a customer is trespassing, even though he may have initially entered the premises legitimately, and forcibly eject

Teaching Jurors to Calculate Loss

     As trial lawyers, we may take for granted the considerations jurors account for in rendering their verdicts.  Often times in plaintiff’s jury trials little to no attention is placed on educating jurors as to what they should or should not consider in formulating a plaintiff’s award.  To that end we as attorneys need to change our mental framework from advocates first to teachers first and advocates second.  In my opinion we ascertain greater credibility by teaching first and advocating second.  If we advocate first before building credibility with our jurors then our arguments are usel

Injury Trials: Story of the Case

     When we conduct personal injury trials we need to remember to be good storytellers.  It is too easy to get into the habit of simply proving that specific facts of the case.  Although the effective introduction of evidence is necessary for effective trial advocacy, that evidence becomes much more powerful when it fits squarely within the story of the case.  The story of the case speaks to character and motives.  When jurors begin to create opinions as to individual actor’s character and motives the jurors can more easily square away incoming evidence in a way that is consistent with per

Story of Defendant's Actions in Opening Statements

     Be advised that I wrote this article for my own, Eric Roy’s, benefit.  If you are looking for a substantial and thorough understanding of the subject matter I refer you to the published works of David Ball and or Don Keenan.  These two have written substantially on the subject and are highly regarded in the field.  The bulk of my information on this subject comes from these individuals and David Ball in particular with regard to this article. 

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